Over the last 20 years, video production companies have undergone a major evolution driven by our ever-evolving technical landscape.
Large agencies subcontract their video ad audio production work to full service production companies like ours. While a lot of the production work we do comes directly from larger advertising agencies, advances in the tech we utilize has allowed us to work efficiently with brands in a way that didn't exist before the internet.
The internet matured As the internet has evolved, so has our ability to work more efficiently. This speeded up production timelines, project work flows, and has allowed time for focus on messaging rather than the processes. Up until the 21st century came of age, companies like A&G Studio would have to go to trade shows and relationship marketing was the only way to grow your production vendor network. Now we have facebook groups. The tech revolutions over the past few decades have also changed the cost of equipment. In the past, you couldn't start a video production company for under 250k. But now high level equipment is available at reasonable rates, and the increased demand for video production in the marketplace has driven advertising agencies and in house marketing departments to work with boutique production companies focused solely on producing photo, video and audio content.
Partnering with a boutique production company to help with your production processes for TV commercials, radio commercials, on hold messaging, photo shoots for print ads or social media content streamlines your process. Producers now have access to resources like never before, and that affects production costs. Now you get more bang for your buck!
What does the next 5 years look like?
The amount of time we spend in front of a screen being fed messages is astounding.
Here are some statistics that will make your head spin:
Video marketing statistics: the consumer side
People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.
Social video generates 1200% more shares than text and image content combined.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
96% of people have watched an explainer video to learn more about a product or service.
86% of people would like to see more video from brands.
64% of consumers make a purchase after watching branded social videos.
68% of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations.
82% would rather watch live video than read social media posts. Note: This doesn't mean blogging or social media posts are dead! Both of these forms of content are a crucial part of any digital marketing strategy, especially for SEO and reputation.
The sweet spot for video ad length is 6-10 seconds.
Consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase, and spend 45% more.
Google shows a video thumbnail next to a search result about 26% of the time, and users are more likely to click that listing.
There will be no lull in the demand for engaging video content in the years to come, and production companies that focus on emerging tech and stay on the forefront of trends in the marketplace will be able to adapt to the changing times.
Remote video village where you have 15 clients streaming in from different corners of the country is a thing now. We can fly a director with account and client reps on set while all of the top level executives can stream in from their offices, sometimes from different parts of the globe! Video and audio production companies will have work for years to come, here's to technology!
The future is bright.