Casino Audio Production Case Study: Penn National Gaming

Overview

Penn National Gaming, one of the largest gaming operators in the U.S., manages 40+ properties including Hollywood Casino, Ameristar, and L’Auberge. With each property promoting its own campaigns, they needed consistent, high-quality casino audio production at scale.

That’s where A&G Studio came in as their go-to voiceover and audio production partner.

The Challenge

Before partnering with A&G Studio, each Penn property managed production differently. This caused:

• Inconsistent voiceover quality
• Delayed delivery for radio spots and promos
• Disconnected brand sound across locations
  
• Time wasted managing multiple vendors
  

Penn needed a solution that could unify the process and still allow creative flexibility by market.

Our Solution: Centralized Voiceover & Audio Production

A&G Studio built a fully-managed, scalable system for Penn National’s regional marketing teams. Our services included:

• Voiceover casting and directing
  
• Scriptwriting and copy polishing
  
• Audio editing, mixing, and mastering
  
• Custom sound beds and music curation
  

We delivered radio-ready audio ads and voiceovers for casinos across multiple regions fast, consistent, and branded.

How It Works

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Integrated Workflow Funnel

We created a dedicated intake funnel using a proprietary email address (penn@angstudiolv.com) connected to a centralized task board in ClickUp. This gave every property a clear, fast, and consistent way to request new spots, revisions, and deliveries.

Organized Asset Delivery

Each request is tied to a shared folder system that includes:

• Scripts (draft to final)
• Voiceover auditions and takes
• Final mixed spots (MP3 + WAV)
• Session backups

No more chasing down links or digging through emails.

Creative at Scale

• Ongoing copywriting support ensures every promo hits the right tone and CTA.
• Our voiceover roster includes a growing pool of English, Spanish, and bilingual talent matched to the audience and energy of each campaign.
• We curate brand music from licensed libraries or craft custom sound beds and taglines.

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The Results

• 180+ audio spots delivered in the first 12 months
• Turnaround time reduced from 3–5 days to same-day in many cases
• 14+ new voice talents integrated
• All assets centralized and accessible

What Penn National Teams Say

"It used to take us three vendors and a week to get a decent radio spot. With A&G, I send an email in the morning and have a fully produced piece by lunch."
— Jessica P., Marketing Director, Hollywood Casino at Charles Town Races (WV)

"Their voice talent roster is unmatched. We found a bilingual female VO who now sounds like the official voice of our brand."
— Luis M., Promotions Manager, Zia Park Casino (NM)

"The custom music work elevated our biggest campaign of the year. We’re getting compliments from corporate and guests alike."
— Tammy R., Advertising Manager, Ameristar Casino Hotel Vicksburg (MS)

"Their writers really get our tone and they always find a fun way to punch up our promotions. It’s more than production, it’s creative partnership."
— Danielle L., Marketing Manager, Hollywood Casino Toledo (OH)

"Having a dedicated system, a live folder, and a reliable team means I can finally stop micromanaging our spot production. It just works."
— Brian S., Regional Brand Lead, L’Auberge Casino Hotel Baton Rouge (LA)

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Conclusion

‍A&G Studio became more than a vendor, we became an engine behind Penn National’s audio branding.

If you're a multi-location brand or casino marketing team looking to scale your radio spot production or voiceover workflow, we’re ready to help.